Ep. #21 Creator Culture w/ Danny Desatnik

Ep. #21 Creator Culture w/ Danny Desatnik

Danny is a strategic marketer and driven by curiosity. He works for #paid, an influencer marketing platform based out of Toronto. In this episode, Danny and I discuss a variety of topics relating to the current world of creators. With the coming of age of the internet, the world of possibilities for creators has exploded. Whatever area of specialty one is interested in, there are a host of experts in that field creating content online to share in their wisdom. There is also an enormous market for creators to provide entertainment to the world. With enough dedication and commitment, it has become possible for anyone to establish an audience or viewers and/or listeners. Most people spend considerable amounts of time online consuming content of their favourite kinds. Whether it’s podcasts, blogs, vlogs, videos, music, shows, studying, how-to’s, or memes, the internet is a fruitful place to connect consumers and creators. Danny and I discuss various aspects of the so-called creator culture wherein ordinary people have harnessed their creativity skills to provide content to their audience. Many creators have managed to monetize their creative endeavours and earn a living this way. Danny’s podcast Creator Culture focuses on exploring the creator economy – talking to both creators and advertisers on how they work in this field. 

Danny Desatnik

Danny is a strategic marketer and driven by curiosity. He works for #paid, an influencer marketing platform based out of Toronto. In the role, he helps brands find opportunities to collaborate with incredible creators. Prior to #paid, Danny worked in the music industry (talent and campaign management) helping artists build their fanbase through digital marketing strategies.

Danny’s Podcast: Creator Culture

S2E8 | Redefining what it means to create commercials with Grace Wells (@gracewellsphoto) Creator Culture

Today’s guest is Grace Wells, whose tagline could be ‘award-winning commercials from my room”. You know the people that you meet once and right away you’re their biggest fan? Well, if not, that was me with Grace. You’ve definitely come across her ‘table top commercials’ where she produces high-quality product commercials in her room. She does it all from filming to visual effects. So excited for you to hear the episode.Three things about Grace that you should know  She’s 100% self-taught. Everything she’s wanted and needed to learn has come from YouTube. She jokes that she graduated from YouTube UniversityShe does everything herself. Grace scripts, films, edits, creates visual FX, chooses the music etc. She’s a one-person production companyShe’s signed as a Director to Tools of North America—a production company that helps brands realize the potential of working with unbelievable creators for high-quality productions. Recently she got the opportunity to work with SHAQCheck out Grace on TikTok!
  1. S2E8 | Redefining what it means to create commercials with Grace Wells (@gracewellsphoto)
  2. S2E7 | Helping the world embrace a child-like curiosity with Tom Curtis (@thingsihavedrawn)
  3. S2E6 | Becoming the Wes Anderson of TikTok with Madelaine Turner (@madelaineturner)
  4. S2E5 | Finding new talent is an art, not a skill with Josh 'Caru' Glodoveza
  5. S2E4 | Why Creators will change education (Solo Episode)

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