Keith Fraser is the founder and pioneer of Cojones, the cheeky yet profound code for living successfully and authentically. In this episode, Keith Fraser and I discuss how having courage to speak your truth, embracing your authenticity, and living unapologetically can create a life of success. Central to Keith’s No. 1 Bestseller book Cojones: Grow a Pair For Success!, is the notion that we must wholly embrace our lives for it is ours alone to live. We needn’t spend time worrying what other people think or how they may judge us; rather, we should endeavour to live life with a fearless freedom. To grow a pair is to: “be fearless, be bold enough to stand out, and be audacious enough to grasp whatever it is YOU decide YOU want” (Keith Fraser).
Keith Fraser is the founder and pioneer of Cojones, the cheeky yet profound code for living successfully and authentically. He is also a Master Practitioner of NLP and an exponent of Transactional Analysis (TA) furthering his deep understanding of the art of persuasion and what makes people tick. Keith has a wealth of experience in business, sales, and property investing, as well as entertaining and inspiring audiences internationally with his mix of straight-talking theories and hilarious anecdotes. Keith is the host of Cojones TV and has interviewed Arsene Wenger, Ross Kemp, Sarah Willingham and Alastair Campbell amongst others.
Get a copy of Keith’s Book:
– Keith Fraser
Live Authentically, Fearlessly, and Unapologetically
Keith Fraser is a man who refuses to tread on eggshells or fall into line – nor should you.
Pragmatic, straight-talking, forthright and real, this book provides a set of fresh ideas that are immediately applicable and ready to use. Keith’s pioneering Cojones Code is the stand-out blueprint to live by for genuine authenticity and success. Applying a unique mix of psychology including Transactional Analysis and NLP alongside his very own Cojones Ten Commandments.
This book will inspire you to:
– Be fearless
– Be bold enough to stand out
– Be audacious enough to grasp whatever it is YOU decide YOU want
After reading this, you will embrace the fact that your life is indeed yours and no one else’s to dictate how you live it.
Heed this book’s message, and you will GROW A PAIR!!– Keith Fraser